Delicious Curves by MUDD Jeans Launch

Spearheaded event-marketing component of campaign to launch new, curvy fit of jeans

• Identified music industry as vehicle to reach MUDD’s core audience and secured Grammy Award-winning R&B singer Ashanti as spokesperson
• Managed the artist’s involvement in the campaign, including personal appearances
• Produced in-store events at Macy’s in New York City and Sears in Chicago
• Formed strategic partnerships with MTV and Seventeen magazine
• Developed radio giveaway strategy that garnered substantial national radio exposure