James Beard Foundation Awards

Reinvented “the Oscars of the food world” into a glamorous, red-carpet affair, re-engaging both the food industry and the media

  • Recommended and orchestrated a complex move to a new marquee location, Lincoln Center’s Avery Fisher Hall
  • Produced the Awards show followed by a Gala tasting and reception for 1,800 guests, featuring the cuisine of world-renowned chefs
  • Created the exclusive, seated VIP dinner for 150 guests in order to generate additional revenue
  • Redesigned the added-value sponsorship benefits and increased sales 20 percent in year one
  • Secured and managed celebrity hosts and presenters
  • Subsequently produced the event in successive years since 2007

Photography: Copyright Kent Miller Studios, Ken Goodman Photography, Max Breslow Photography