Launch of O, The Oprah Magazine

Orchestrated major media event featuring a surprise performance by Tina Turner for the launch of what Newsweek called “the most successful magazine startup in history.”

  • Created a lavish extravaganza for the highly anticipated print-media venture involving one of the world’s most influential celebrities
  • Produced a once-in-a-lifetime, live musical performance by Tina Turner, coordinating the production team and all technical aspects to the highest standards
  • Liaised closely with PR firm to identify, develop, and integrate media-worthy moments into the event process; and devised and ran overall red carpet scenario
  • One year later, produced the first anniversary bash at Cipriani’s 42nd Street, featuring musical guest appearances by the O’Jays and Yolanda Adams