Liz Claiborne Perfect Style Tour with Tim Gunn

Executed a multi-city experiential marketing tour to promote the company’s spring line

  • Coordinated guest appearances and book signings by Project Runway’s Tim Gunn, the Chief Creative Officer of Liz Claiborne, Inc.
  • Events featured live fashion shows and in-store receptions
  • Created radio giveaway package that generated national radio coverage and drove traffic to stores
  • Designed guerrilla-marketing campaign that included custom email blasts and branded promotional giveaways distributed by trained spokesmodels